Search / 61 posts tagged sales conversions

Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why).

If you do any business online then you are aware of the fact that at least 80% of searchers who type in a search query click on organic searches. But do they close sales? It really depends on the niche that you are in. Businesses like search engine optimization and Internet marketing services tend to be scrutinized a little more heavily with regard to paid search.

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Using Google Website Optimizer to Increase Conversion Rates V-Mail is the Ultimate Tool for Email Marketing. We will be launching an update to V-Mail next week. The new V-Mail 5.5 will be a free upgrade for existing customers. This is a good time to talk about split testing.

Here is an article on Pay Per Click Search Engines (PPCSE), specifically Yahoo Search Marketing I thought was interesting and you might enjoy. I saw it on my friend Reed Floren’s site. One very cool thing I noticed is that Reed has an Audio version of the article on the site.

I feel like blogging about ecommerce buyer protection. A lot of online business’s still aren’t reaching as many buyers as they should. A lot of this has to do with the fact that older people especially, are afraid to buy things online. They think that hackers will somehow get their credit or debit card information if they type it in online.

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As we discussed in our previous post on traffic, there are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2.

If you have an ecommerce store, you know the importance of having a service to protect you and your customers! That’s why you need sarvaSECURE! This service protects you from adware, spyware, browser exploits, spam, phishing and other scams.

To be competitive in this day and age, a business should have an ecommerce store that consumers can easily access to purchase goods or services. But having an ecommerce store alone doesn't guarantee increase in sales. With tons of businesses that offer the same feature, one has to be safe and secure to do business with so consumers will have the confidence to use it.