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When creating your ideal customer profile, few companies would include the age range of 13-21 year-olds, but a new study conducted by Doubleclick Performics and ROI Research might persuade you otherwise. Children as young as 8 years-old are not just using the internet to chat with their friends on AIM or email grandma - they’re shopping online.

When creating your ideal customer profile, few companies would include the age range of 13-21 year-olds, but a new study conducted by Doubleclick Performics and ROI Research might persuade you otherwise. Children as young as 8 years-old are not just using the internet to chat with their friends on AIM or email grandma - they’re shopping online.

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I was catching up on my reading from last week and noticed this gem from eMarketer. In it they shared some data from the Pew Internet & American Life Project study in February 2008 on the positive and negative attitudes of online buyers by age.