Search / 13 posts tagged sales and marketing messaging

The other day, I was absent-mindedly flipping through a magazine, The Numismatist, published monthly by, what else than, The American Numismatic Association (coin collectors). The magazine is filled with member-written articles on history and economics and how they relate to money.

Here it is, only two days after the historical election of 2008, and the campaign signs have already started to disappear. I’ll miss them, because the multitude of ads that always seemed to congregate together at intersections and on hilltops always made me chuckle.

News Commentary. A month ago, I would have bet Microsoft could push past the U.S. economic crisis unscathed. But as the bears bite overseas bulls, Microsoft won't avoid being mauled.

First of all please forgive me for the long absence from words on screen. The workload is getting ever more complex and interesting. As many of you know, in startups, sales, mentoring, and execution, success breeds more work.

One of my favorite marketing books is The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries, Jack Trout). Each chapter is a few pages, gets right to the point and gives a real-life example. It’s easy to pick up and put down without forgetting what you’ve read before.

Positioning: Who Cares? September 2nd, 2008 Jeff Gwynne Posted in Collateral, Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales | No Comments » There are two granite compasses in my backyard.

Marketing Communications: Drive a 5-Speed August 28th, 2008 Todd Cabral Posted in Differentiation, Market Positioning, Marketing, Marketing Communications, Messaging, Outbound Communications, Sales, Web | No Comments » I miss driving stick.

Pricing Stragegy: In Uncharted Waters August 19th, 2008 Jeff Gwynne Posted in Market Positioning, Marketing, Marketing Communications, Messaging, Pricing, Sales | 2 Comments » Setting price in the high tech marketplace, where solutions are new and value is not clear, is always a challenge.

The marketing consulting firm I work for sends out an e-newsletter, Foundations, every month or so to a list of prospects, customers, partners - the usual. A couple of months ago we started a lead feature called "The 1-Second Survey".

People don’t want to buy from people who place sales calls to them during dinner (duh). It isn’t because they don’t want to buy your item. They just don’t want to buy it from someone they don’t know. Someone they don’t know hasn’t got “permission” to sell to them, because there isn’t yet a relationship with someone who knows better than to call during dinner.