Search / 10 posts tagged sales and marketing best practices

I recently came across a web site that can be a valuable resource for advice, CanDoGo. The following quote from the web site explains what it’s all about: “CanDoGo is packed full of timely “how to” sales, personal development and motivational advice that answers your questions to help you overcome immediate business challenges.

Edit, sales and circulation may be what springs to mind when talking about the magazine industry but the magazine marketing department is playing a more vital role than ever. Just like their peers in other publishing disciplines, marketers are being asked to do more with fewer resources (in terms of both manpower and budgets).

One of the hard and fast truths about print Yellow Pages advertising is that the ads at the front of the heading almost always generate more calls and leads compared with those further back. The current trend is for small-business advertisers to move some or all of their directional media budgets from print to online believing that this move will produce the same or greater results.

In this economic downturn, I’ve heard so much talk about one medium or another making claims that it is delivering all the leads and traffic a company needs. Online selling against Yellow Pages, Yellow Pages selling against newspapers, newspapers selling against online classified sites, and the list goes on and on.

A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates.

Lead Scoring and Prioritization Pave the Road to Higher Conversion Here are several excerpts from an news item that appeared in CNNMoney.com, Lead Scoring and Prioritization Pave the Road to Higher Conversion: All companies are pressured to maximize sales and marketing effectiveness to increase conversions, lead to sales revenue, and top-line revenue growth.

How Giving Away “Trade Secrets” Generated Over 60,000 Leads One of the most prominent thought leaders on the subject of lead generation is Brian Carroll. In his post, Generate Over 60,000 Inquiries By Educating People?, Brian refers us to Michael Stelzner who has released a series of lead generation

In the era of CRM technology proliferation, how can the state of lead management be so bad? But apparently, it is. A post by Bob Sullivan, President of InfoGrow Corporation, references a recent study that backs this up, The Sorry State of Lead Management: Getting new leads is great, but turning them into lifetime customers is what counts.

Here’s some valuable advise from B2B Lead Generation guru Brian Carroll, Go beyond the lead and drive better lead generation ROI: After working with hundreds of sales people and seeing their sales processes first hand, I frequently hear this “stuck point.” They often ask, “how do I advance the lead

In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for New Communications Research, I learned about a real neat side effect of business communities - the ability to sell products in the long tail.