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What is your organizational culture? Is it entrepreneurial? Work hard, play hard? Do you value team work or innovation? If organizational culture is “the way things get done around here”, then being realistic about your culture can help you define your best manufacturing strategy.

What is your organizational culture? Is it entrepreneurial? Work hard, play hard? Do you value team work or innovation? If organizational culture is ?the way things get done around here?, then being realistic about your culture can help you define your best manufacturing strategy.

In an age when the platitude “The customer is always right” has morphed into the more alarming maxim “An unhappy customer can blog about it”, Customer Relationship Management would seem to be getting a new spin. The reasoning goes like this: the internet has forever changed our world and we must change the way we do business as a result.