Search / 3 posts tagged safeguarding reputation

Editorial Reviews Review “The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.” (marketingpilgrim.com, April 3, 2008) Praise For Corporate Reputation: 12

Our Favorite Titles The File: A Personal History by Timothy Garton Ash Timothy Garton Ash’s “The File” is a journey into the author’s two-inch-thick Stasi intelligence file that the East German police accumulated on him during his study as a graduate student in East Berlin.

Reputation is all about having advocates to support you in time of crisis. An article in today’s Wall Street Journal on Lehman Brothers CFO, Erin Callan, supports this side benefit of building relationships before you need them. “To squash fears that Lehman could face the same kind of liquidity squeeze as Bear (now being acquired by J.P.