Search / 42 posts tagged response rates

By Margaret Farmakis Director, Strategic Services A few weeks ago I wrote a posting titled, "Is It Time to Retire the Open Rate" and asked you to respond with your comments and feedback on this often debated and somewhat controversial topic.

I joined through linkedin a Cross Media Experts group. The conversations going on in the forum are pretty interesting. One of the discussions is about the efficiency of online advertising. Basically, we all agree to say that online advertising is highly measurable, targeted, potentially entertaining,

There’s some good things in the housing bill that Congress & the President signed into law but also some surprising disappointments.  An 800+ page bill takes time to process, but here are a few resources so far that deal with some of the biggest parts of the bill:   First Time Buyer Credit

For anyone looking for financial freedom, the internet has gotten quite sophisticated and is currently teeming with opportunity. There are any number of different businesses that can now be run completely online. One of the keys to success for operating this type of business is using your brain.

7 split test email marketing tips, website, blog, subscribers, lower spam complaints, increase response, sign-up form, email, subject line, personalization, broadcast, click through rates, opt-in rates ShareThis

Direct mail has long been considered an effective marketing tool. Now, in this digital age, direct email marketing has taken over. It has many advantages including cost, flexibility and immediacy. Unlike direct mail, email marketing campaigns are not constrained by weight limits or postal restrictions.

Larry Chase has released the latest issue of 'Web Digest For Marketers' newsletter. The featured article is titled "9 Ways to Increase Solo Email Response Rates." [Newsletter]

Secrets To Aggressively Growing Your Online Business Using Offline Advertising, The Bring Your Online Advertising Offline! There are a few advertising methods that have nothing to do with the Internet that work so incredibly well that it may shock you.

WYD Focuses on Healthy Sexuality and an Openness to Life July 15th, 2008 Posted in Pope Benedict, youth culture | By Tim Waggoner, LifeSite News Cardinal Pell: "No western country is producing enough babies to keep the population stable." SYDNEY, July 14, 2008 (LifeSiteNews.com) - In a press

If behavioral targeting is the great hope for display advertising on the Web, can it work for videos as well? Web video startup Veoh thinks it can and is bringing its behavioral targeting advertising... [[ This is a content summary only.