31 posts tagged psychographics

We might be on the verge of Tweetering out on why-Twitter-matters analysis — yes, I know I’m guilty. Nonetheless, my former colleague, branding guru extraordinaire, Pete Blackshaw has a nice piece on Twitter psychographics. He offers the following Machiavelli-inspired segments: TweetBacks.

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers. original news source

I have just listened to Jay Conrad Levinson's latest broadcast on the Guerrilla Marketing Association - Guerrilla Marketing with Psychology. This is an area that I am very interested in and have bought and started to read Jay's book co-written with Paul Handley called "The Guerrilla Marketing Revolution"

I have just listened to Jay Conrad Levinson's latest broadcast on the Guerrilla Marketing Association - Guerrilla Marketing with Psychology. This is an area that I am very interested in and have bought and started to read Jay's book co-written with Paul Handley called "The Guerrilla Marketing Revolution"

Here’s an interesting (and almost funny) article about the evolution of logo designs of tech companies over the years.  What I hope you get out of it is some understanding of how much of an impact the logo can create in developing the psychographics (what was that definition from Garrett’s book

MediaPost's Behavioral Insider features today interview with co-founders of Mindset Media, which offers a new product for targeting online users based on their personality traits. Personality profiles of particular brand/product users are created using Mindset's 75 items questionnaire, and then matched to the online behaviors most representative of particular personality traits.

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

Make Me a Supermodel - Creating Market Segment Personas February 22nd, 2008 Getting inside the minds of consumers is a real challenge for marketers.  Consumer research is a huge industry.  Focus groups, online surveys, consumer panels.  You name it, marketers have tried it.  All of these research

We all use stereotypes. They're a shortcut to understanding people who are not like us. Occasionally — perhaps more often than we'd like to admit — there's at least some grain of truth in stereotypes. There are a few attributes that may be accurate about each of the groups others lump us in.

MediaPost's Behavioral Insider features interview with CEO of 7 Billion people, whose web analytics system applies behavioral psychology methods to consumers behavioral data such as clickstream and search terms in order to identify their "buying personality" traits.