49 posts tagged persuasive online copywriting

I just finished reading the SEO Book by Aaron wall, and there is an interesting article about copy writing. He talks about how important it is to be able to connect and create rapport with your reader. Essentially, what you need to do is get on the same side of the table with your audience and create trust with them.

Impromptu Speaking Posted By : Fran Watson Impromptu SpeakingWhy do those words send a chill down the back of so many people? Impromptu speaking is something that we do every day of our lives unless we are a hermit living in a shack at the top of a mountain.

Pearce responded to our "Ask the Experts" post, looking for a definition of "web copy." If you look up its definition, copy refers to any "written matter intended to be reproduced in printed form" (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”).

Pearce responded to our "Ask the Experts" post, looking for a definition of "web copy." If you look up its definition, copy refers to any "written matter intended to be reproduced in printed form" (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”).

It was one of those eye-opening moments. I was watching Bryan Eisenberg teach Call to Action — the seminar, not the book. (Even though I've seen him teach it several times, I still learn something new every time I attend.) He showed the "Bra Scientist" video clip by Zafu that I blogged about last year.

It was one of those eye-opening moments. I was watching Bryan Eisenberg teach Call to Action — the seminar, not the book. (Even though I've seen him teach it several times, I still learn something new every time I attend.) He showed the "Bra Scientist" video clip by Zafu that I blogged about last year.

Even if you can't make it to our upcoming seminars (3/27-28 in San Francisco), we still want to answer your questions about copywriting and website optimization. Now's your chance to ask Jeff Sexton, Holly Buchanan and Bryan Eisenberg anything you want!* Jeff, Holly and Bryan will respond to your questions in the comments section below.

Even if you can't make it to our upcoming seminars (3/27-28 in San Francisco), we still want to answer your questions about copywriting and website optimization. Now's your chance to ask Jeff Sexton, Holly Buchanan and Bryan Eisenberg anything you want!* Jeff, Holly and Bryan will respond to your questions in the comments section below.

"Best Value" can be a useful label, but it's a lousy claim if you can't back it up. "Best value" makes a bold promise. It says to your website's visitors, “I’ll prove to you that my product/service/whatever is worth far more than the asking price." If you're going to make this claim, you'd better have the proof waiting for them on the product- or service-description page.

Best Value" [Editor's note: Want to improve the value of your website? Join us on March 28th in San Francisco for the first-ever West Coast edition of the Persuasive Online Copywriting seminar, our popular Web writing crash course. Jeff Sexton and Holly Buchanan will be your instructors.