Search / 52 posts tagged online yellow pages

So in this recent video discussing amateur versus pro content, I mentioned Maria Sanson. “Maria Sanson… she could read the yellow pages and it would amuse us.” Showing that someone has either read “How to Get Popular on YouTube Without Any Talent” or is a quick learner, Sanson replies almost immediately with this piece.

Idearc’s Superpages won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” The ad is full-motion video:

The “Deconstructing Internet Yellow Pages” panel at DMS ’08 revealed a number of areas in which IYPs need to evolve. Based on Kelsey’s IYP research, conference chair and TKG Program Director Charles Laughlin said, “IYPs appear too conservative and unwilling to do what it takes to win in the local

Ten years ago or more, we looked for some local or national phone number and addresses using Yellow Pages hard cover. It was considered efficient at that time to do due to a set of complete information inside.

Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name

I saw a preview of the Online Publishers Assn’s Local Online Media report at a ShopLocal event earlier this summer. (You can download the pdf of the slides from the link above.) The data at the ShopLocal event were presented by Donna Stokley, SVP of Sales for quadrantOne (the findings benefit newspaper sites).

Internet Yellow Pages Revenue Grows Author: Mark Alvarez 14 Aug The Yellow Pages Association, valued at more than $31 billion worldwide, is doing better than ever in the internet age. While print-edition readership remains stable, Internet Yellow Pages (IYPs) have been gaining revenue, says

The recession has contributed to the perception and reality that the newspaper industry is simply imploding (with perhaps a few exceptions among the metro dailies and secondary markets). After all the layoffs and once the economy recovers, which may not be until well into 2009 or later (thanks George Bush & Co.), the question is: what will be left?

The recession has contributed to the perception and reality that the newspaper industry is simply imploding (with perhaps a few exceptions among the metro dailies and secondary markets). After all the layoffs and once the economy recovers, which may not be until well into 2009 or later (thanks George Bush & Co.), the question is: what will be left?

Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW