Search / 8 posts tagged marcom blog
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PR is Not Dead
http://www.briansolis.com/ 2008/ 08/ pr-is-not-dead.htmlSource Stop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else. Welcome to the news business.
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What skills does a B2B marketing communications professional need today? | Sales Lead Insights: B2B Marketing Blog
http://nextravels.com/ career/ ?p=39592By Mac McIntosh:In my never-ending quest to stay up on the latest in B2B marketing for leads and sales, I subscribe to RSS feeds from lots of marketing blogs. One of those feeds recently caught my attention. In Dianna Huff's MarCom Writer Blog, she 1 Vote(s)
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Intel Insiders to Advise Intel on Social Media Strategies
http://www.briansolis.com/ 2008/ 06/ intel-insiders-to-advise-intel-on.htmlYou've heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I'm proud to introduce the new Intel Insiders program, a new initiative that extends the company's genuine intention
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Higher Ed Marcom Bloggers Called Out :: Be Power Bloggers
http://www.auburnmedia.com/ wordpress/ 2008/ 06/ 16/ higher-ed-marcom-bloggers-c…OK, this is going to be a rant, so stand back. I don’t want anyone to get hurt. Yep, I’m going to be snarky and sarcastic. Who knew? For some time, a couple of years actually, I’ve given up on the whole “get on this list” and “seek out backlinks/inlinks” to grow the blog kind of mentality.
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PR Tips for Startups - The Director's Cut
http://www.briansolis.com/ 2008/ 05/ pr-tips-for-startups-directors-cut.htmlNote: This post was originally published on TechCrunch as "PR Secrets for Startups." Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community. Due to space constraints, the original draft, which was entitled "PR Tips for Startups," did not run in its entirety.
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MicroPR Personalizes Public Relations
http://www.briansolis.com/ 2008/ 05/ micropr-personalizes-pr.htmlNew media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers.
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Making Mistakes and Amends in Blogger and Media Relations
http://www.briansolis.com/ 2008/ 05/ making-mistakes-and-amends-in-blogger.htmlIn the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. This isn’t a generic post on how not to make mistakes, or if you do, how to apologize, per se.
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In Blogger and Media Relations, You Earn the Relationships You Deserve
http://www.briansolis.com/ 2008/ 04/ in-blogger-and-media-relations-your.htmlEvery now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
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