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Obvious keywords are a deathtrap!
http://www.kzyo.com/ ?p=2572When you’re choosing keywords for your website, it’s always tempting to opt for the big ones that just describe what you do. If you sell insurance, you should optimise your site for the word ‘insurance’, right? Well not exactly… Google the word ‘insurance’ and you’ll see 770 million results! You can optimise your site till the cows go blue and still get nowhere near the top.
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