Search / 10 posts tagged keyrelevance

It’s no secret that the SEO industry is full of stunning women. No, Jane and Lisa didn’t pay me to write that but I’d be happy to accept payment, if they insist. KeyRelevance’s Christine Churchill, however, takes it to a new level. Obviously being a supermodel simply didn’t interest her.

by Jennifer Laycock Anyone with a brick and mortar presence who has tried to calculate the true ROI of organic and paid search knows how hard it can be to tie an offline sale with online research. We know shoppers end up conducting multiple searches and visiting multiple sites before they end up

If you’re only going to bookmark one post this year, make it this one. Bill Slawski of Key Relevance has put together a comprehensive list of all granted patents granted to Google at the USPTO databases. There are 169 granted patents in all, with 10 in there for Exaflop.

by Jennifer Laycock One of the most annoying tasks you might face as a web site owner is moving your site to a new host or domain. I've done this a couple of times and am actually going through a site review and revision again as I shift one of my hobby sites to a new domain.

The photos from SMX East are up and on Flickr! As I mentioned last week, I was really low key at SMX East and didn't make all of my usual rounds, but there are about 40 or so photos in the set. This week's fun photo is of three of my most favorite folks in the industry, in fact I'm calling them the Three Musketeers!

If Kimberly Bock’s name is unfamiliar to you, you may be more aware of her moniker, Spostareduro. Up until last week I could not tell you three things about Kimberly Bock.  Today, I know through repetition that she’s engaged to KeyRelevance’s Bill Slawski (blog) and apparently likes to make stands

Working for KeyRelevance, I have one of the best perks in this industry. I get to work with some of the best minds in search. From analytics, to pay per click (PPC), to search engine optimization and keyword research.

Working for KeyRelevance, I have one of the best perks in this industry. I get to work with some of the best minds in search. From analytics, to pay per click (PPC), to search engine optimization and keyword research.

Earlier today Matt McGee made an announcement on Small Business SEM indicating that his two month stint as an independent contractor has come to a close… This is just a quick post to say that I’ve accepted a position as Director of Strategic Search with KeyRelevance.

According to Christine Churchill of KeyRelevance, the missing metric of your paid search campaign is offline conversion tracking. With prices going up and competition getting tighter, Christine says you have to be accountable for your spending. Christine suggests trying several tracking methods such as: customer tagging, coupons, and unique pricing.