Search / 3 posts tagged key phrase research

When it comes to pay per click advertising, you should optimize your campaign and each ad around a keyword or key phrase. But which is better? In a sense, both a keyword and a key phrase can be beneficial depending on a few factors. I think you should be able to use both effectively if you want to succeed at PPC.

Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors.

Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors.