Search / 7 posts tagged harley-davidson experience

I recently had the unexpected experience of walking into a cult temple. Otherwise known as a Harley dealership. This is branding nirvana - beyond brand attachment to the creation of a user cult! Read about on the Marketing Profs Daily Fix blog.

Press Release: MILWAUKEE (July 22, 2008) - Harley-Davidson puts an all-new chassis under its popular Touring models for 2009, redesigned from the tires up for a responsive ride and enhanced capacity and comfort. The seven 2009 Touring models ride like new motorcycles, but the iconic styling of each has been carefully preserved.

Harley-Davidson is a great example of brand stewardship over many years. Whatever false steps they may have had in the past, they are a case study in customer engagement. The Harley-Davidson web site has many opportunities to get involved. There are places to post your personal 'rally cry' for this season.

This coming Saturday July 12th marks the opening of a new piece of classic Americana – Harley Davidson’s new Museum guaranteed to get ‘your heart racing’ by ‘experiencing the H-D story from dream to legend.’ The Museum is yet another example of Harley Davidson’s brilliant brand strategy and Customer

This is the year Harley-Davidson really hopes to crack the women's market. And this ring, offered as a premium, almost makes me want to surrender my Vespa. The ring is available to women who complete a Rider's Edge course and buy a new Harley-Davidson or Buell motorcycle before the end of October.

Joseph Baniak is a retired Air Force Major, having seen duty in Iraq, Afghanistan and the Persian Gulf.  He served his country for 14 years.   Some of his duties have included project management, procurement, mission coordinate and small group leadership.

We work on two major automotive accounts, and occasionally we get an audience with their automotive design teams, which is always fascinating. These are product designers who are thinking 5-10 years out, an eternity in the world of shifting consumer tastes. I hadn't thought much about the role design plays in motorcycles.