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I am a professional blogger with four clients who couldn’t BE more different from each other.  Every night I sit in front of my computer and write for each of them, and in doing so I have learned more than I learned in all four years of high school and probably half of graduate school.

Why Business Fails at Social Stuff: Part 3 Posted on: July 28th, 2008 by Jay Deragon We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks. The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization.

How Long Can You Pretend? Posted on: July 24th, 2008 by Jay Deragon Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.

Making Social Media Simple Posted on: July 23rd, 2008 by Jay Deragon Making Social Media Simple Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space.

What Could Or Should You Do? Posted on: July 22nd, 2008 by Jay Deragon Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.

Has Your Business Flipped? Posted on: July 19th, 2008 by Jay Deragon The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.

Alienate The Customer: Kill The Revenue Posted on: July 12th, 2008 by Jay Deragon Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.

Do You Have The Right Resources? Posted on: July 12th, 2008 by Jay Deragon Do You Have The Right Resources? When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding.

There's much buzz over DVR surveillance systems. With so much information flooding the Internet, it becomes difficult to choose one that's just right for your small scale or corporate needs. But knowing what's best for you before you get a system sa 1 Vote(s)

Select one of the following questions: 3,000-3,500 words Consider why an organisation might wish to utilize the concepts of Corporate Social Responsibility in relation to its choice of leaders and the process of managing change. Consider a recent instance of change within your own organisation and assess what, if any,...