Search / 12 posts tagged cool vendors

Download latest version of Flash to view video!. Click Here to View in Full Screen Mode Origins of Fortune Cookie was America? Here’s a funny video proving that Fortune Cookies are in fact, from America itself.  It’s funny but maybe Fortune Cookies were invented by the Chinese Americans to lure more customers.  Go to China, they don’t even know what a Fortune Cookie is.

Ubuntu Goes Enterprise Linux Today Thu, 08/07/2008 - 07:00 CIO: "Ubuntu is well known in user circles as the cool kids' Linux. It's available pre-installed on PCs and laptops from Dell and from numerous smaller computer vendors. What Ubuntu hasn't been known as is a Linux distribution that matters to CIOs and IT managers.

Tip o’ the hat to Hill & Knowlton Global Technology Practice Director Josh Reynolds (bio, blog) for getting the ball rolling on how to approach the Hype Cycle. I met Josh early summer 2007 at Buck’s of Woodside (famed and quirky Silicon Valley hangout for venture capitalists and digerati) to discuss his ideas for influencing the Hype Cycle.

As AR professionals focus (obsess) on the Gartner Magic Quadrant and Forrester Wave as primary targets for influencing, an important signature research deliverable is often overlooked - Gartner’s Hype Cycle (click graphic to see a larger version).

Here are the links to the editorial calendars for Gartner and Forrester that we mentioned during the just completed Coffee Talk. Note: After I asked on Twitter, The451 ICE’s service director sent me a link to ICE’s upcoming research.

We track the search terms people use that leads them to the SageCircle website and blog for SEO purposes. It is interesting the number of times that people search for some variation of Forrester Magic Quadrant. This reinforces our point that “Magic Quadrant” is a brand name that is become a generic description.

Gartner has moved this week’s Quarterly Gartner Analyst Relations Call back by one day. It is now on Thursday, June 19th. They also changed the time, making it a single session at 11:30 am to 12:30 pm EDT. I think this is great, because the AR Call no longer conflicts with SageCircle’s webinar on Spokesperson Best Practices for Analyst Interactions (click here to register).

Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles - anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance to bid. In order to exploit positive placement on a Magic Quadrant and mitigate negative placement, vendor

There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like their job is complete. The problem is that such an attitude could lead to complacency and endanger a company’s coveted status in the future.

Repositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, AR execution and avoiding mistakes.  Expanding Your Goals - Moving the dot should not be the only goal of every analyst interaction.