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Internet users are highly involved in brand promotion: evidence from McCann global research
http://www.trendsspotting.com/ blog/ ?p=472Universal McCann has just published an in-depth study, conducted on 17.000 active internet users in 29 countries. The research follows the different channels of influence, the “new” influencers, and the involvement of internet users in the process of brand’s promotion: 1.
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Out-of-control pattern invention
http://www.murketing.com/ journal/ ?p=1569Not to come across like president of the Jason Zweig fan club or anything, but he has another very good column today, tying some recent research about feelings of lost control and pattern invention to some of the more conspiracy-minded responses to the current market/economic turmoil.
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Hard work redeems
http://www.murketing.com/ journal/ ?p=1568It occurs to me that I have an easy rejoinder to those who continue to insist that the last ten years have shown a notable uptick in consumer savvy. That rejoinder is: “Premium denim.” But maybe I’m wrong about that.
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Neuro-Design: Where brain science and product design meet
http://sensorymetrics.com/ 2008/ 10/ 07/ neuro-design-where-brain-science-and-pr…In his terrific blog NeuroMarketing, Roger Dooley talks about how an understanding of neuroscience can help marketers. Such knowledge can also help product and user interface designers as well. One concept involves how mirrors can alter human behavior. By showing people what they look like will affect what they do.
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Hermes Economy
http://reveries.com/ ?p=1879Hermes Economy October 7th, 2008 "I used to buy Sirius stock to keep myself from buying more Hermes scarves," says shopper Jan Goode in a New York Times piece by Susan Dominus (9/26/08). "Now my Hermes holdings are much more valuable than my Sirius stock … Sirius is at 90 cents a share.
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Financial turmoil takes toll on September sales
http://business.marc8.com/ financial-turmoil-takes-toll-september-salesFinancial turmoil takes toll on September sales Newsvine - business Mon, 10/06/2008 - 14:45 WHAT'S UP: Retailers are expected to report dismal same-store sales figures on Wednesday, providing the first full gauge of consumer behavior since the financial meltdown began.
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The Awakening Consumer And You
http://learnedonwomen.com/ 2008/ 10/ the-awakening-consumer/I’m just back from a hopeful and exciting conference on homebuilding and how to create vibrant community, and am gathering my thoughts to share in a future post. In the meantime, I wanted to make sure you all saw this MediaPost commentary by Hugh Hough of GreenTeamUSA about the “Awakening Consumer.”
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Looking for optimism
http://www.murketing.com/ journal/ ?p=1565Well, after last week’s posts here on optimism, and pessimism, and optimism vs. pessimism — it’s looking pretty grim out there! As I type, the Dow has fallen 600 points below the 10,000 mark. Other lousy economic news abounds, and the presidential race is disintegrating into bitterness and tomfoolery.
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Chinese Milk Scandal Hits US Shelves
http://www.americanconsumernews.com/ 2008/ 10/ chinese-milk-scandal-hits-us-shel…Melamine is a chemical used to make fertilizers and plastic and it is being blamed for the deaths of four babies and the root cause of over 50,000 cases of illness in children in China. However, new reports have found melamine-infected candy on store shelves in the United States, particularly in the states of California and Connecticut.
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Chinese Milk Scandal Hits US Shelves
http://www.americanconsumernews.com/ 2008/ 10/ chinese-milk-scandal-hits-us-shel…Melamine is a chemical used to make fertilizers and plastic and it is being blamed for the deaths of four babies and the root cause of over 50,000 cases of illness in children in China. However, new reports have found melamine-infected candy on store shelves in the United States, particularly in the states of California and Connecticut.
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