Search / 47 posts tagged clayton makepeace

How connecting with your prospects’ DOMINANT EMOTIONS drives readership and response through the roof Dear Business-Builder, When you set out to create a sales message that connects with prospects’ dominant resident emotions, you have no choice but to begin with the prospect.

Washington is playing you for a sucker — shamelessly robbing you blind — and they’re not just getting away with it; they’re actually being rewarded for it Here’s what you must do now to hit them where it hurts and quite possibly, to save your financial future Dear Business-Builder, I

18 Numbers Every Direct Response Marketer and Copywriter MUST KNOW To Produce Bigger WINNERS More Often and Bigger MAILINGS More Often Dear Business-Builder, Awww BUMMER! You waited on pins and needles, breathlessly anticipating my next tome on how to create ads that will make you a millionaire

Dear Business-Builder, What a great weekend! On Saturday morning, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline Anglade-Cole’s Copywriting Boot Camp.

Part Two In this special interview issue … How a little "romance" can grab your prospects’ attention and sell them your product … The ultimate key to advertising success in today’s crowded market … The truth about traditional benefit-oriented selling — and how it just might be killing sales …

Stuff we’re doing to make an upcoming product launch as successful as possible — and that could help you hit your next online promo out of the park … Dear Business-Builder, It’s no secret that direct response marketing gives us a huge advantage: The opportunity to scientifically measure response

Part One In this special interview issue … How a little "romance" can grab your prospects' attention and sell them your product … The ultimate key to advertising success in today's crowded market … The truth about traditional benefit-oriented selling — and how it just might be killing sales …

Dear Business-Builder, Are you having a great Labor Day weekend? Sure hope so! Man — can you believe how fast summer zipped by? Seems like only yesterday, I was celebrating the appearance of the first buds on our giant tulip poplar trees. Now, those leaves are beginning to turn.

3 Golden Rules for avoiding most legal nightmares … 4 MORE secrets for KEEPING the millions you're going to make as a savvy business owner, marketing exec or copywriter … And MORE! Dear Business-Builder, One year before 9/11 – almost to the day – I was cooling my heels on the 86th floor of

Dear Business-Builder, OK — I won’t lie to you. I’m up to my eyeballs today. So instead of taking the usual four to six hours to write an issue, I’m going to let you write it for me. Devious, right? Here’s the deal. Pretty much at random, we picked a direct mail piece that just hit our mailbox.