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Slick package design and brand development for Sushi restaurant by Josh Covarrubias.

Finally, wine for Mormons. First Blush, juice made from wine grapes (yes, it’s non-alcoholic), with a nice winey description: featuring “the unique, complex flavors of Merlot, Cabernet, Chardonnay and Syrah grapes.” I know someone here will have a problem with this, but check the design! Love the rich colors of the juice, which the design plays very well with.

"Go directly to jail. Do not pass 'Go.' Do not collect $700,000,000,000." That kind of mental association is exactly the reason Senator John McCain wants to re-name the highly contentious Emergency Economic Stabilization Act of 2008. He wants to talk about a rescue package instead.

Recent events in the financial world effect all of us personally as well as the business world of company naming and branding. To begin with, there are a few words that have become, at the least very least, tainted. Take the business of iBanking, for instance.

Nestle has a new brand, Glowelle, which is a beauty supplement sold in high-end stores such as Neiman Marcus and Bergdorf Goodman at $7 per single-serve bottle. A powdered version that can be mixed with water is also available for $40 (7-day supply) or $112 (30-day supply).

CAMP BUEHRING, Kuwait-(July 28, 2007) Sarah Palin talking to Alaskan soldiers in Kuwait Buying It “Sarah Palin is the whole package. There couldn't be a better vice presidential pick.” –Marjorie Dannenfelser President of the Susan B.

Today’s Guest Post is by Mark Nagurski from Really Practical Marketing The 2008 Olympics are fast approaching and buried amidst the flag-waving, medal-winning and money-spending you might just find a host of, not exactly inconspicuous, Official Sponsors, Partners and Suppliers.

A couple of weeks ago, FedEx and Facebook teamed up offering the shipping company’s “Launch a Package” application, which allows Facebook friends to send each other packages of trinkets and photos. Now, I’m a Facebook user, and sometimes my friends do send me gifts, but I have to admit, I’m not completely sold on this virtual gift giving practice.

A blog I love, The Dieline, is holding a package design contest.  Entrants simply have to rebrand the IceBox product and redesign the IceBox packaging.  The winner will get a trip for 2 for 4 days and 5 nights to Norway including hotel accomodations in Oslo.  The winning design will be featured on

The Color Marketing Group announced the trends in color for 2008 back in December. Now that the first quarter of 2008 is almost over, I thought it might be interesting to think about color branding and marketing so far this year to see if those trend predictions are coming to fruition.