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Latest blogosphere posts tagged “brand resources”
The days of “Mad Men” style advertising are largely a thing of the past. The entire paradigm of marketing and brand-building has changed with the prevalence and pervasiveness of social media and rapid information exchange. This has resulted in the ever-increasing buzzword of “inbound marketing”: using content ...1 week ago
In physics, friction between two items creates resistance, impeding maximum velocity. The same holds true in business: any friction created between you and your customers will limit your full sales potential. This lesson will help you identify what types of things create sales friction for businesses and how best ...2 weeks ago