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Original Technorati articles tagged “brand architecture”
Brand Strategy: Female Consumer Life Cycle Meets Brand Architecture
Connecting With Female Consumers: Ten Questions Every Brand Will Need To Answerby crosscutting / on Aug 23, 2010
Latest blogosphere posts tagged “brand architecture”
When a service company has multiple service offerings, someone needs to think through what to call them all. This could be a fun process of coming up with fun names for them all. However, let me offer a word of caution: Dont get too cute. When naming a specific service, dont think just about that service ...1 week ago
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today we hear from Jose, a Chief Marketing Officer in Chicago, Illinois who writes… “I have a question regarding the measurement of negative and positive impact sub-brands may have on each other and the master ...2 weeks ago