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Microsoft Buys Rapt, Gears Up To Be Online Ad Presence
http://www.profy.com/ 2008/ 03/ 14/ microsoft-buys-rapt-gears-up-to-be-online-ad…Microsoft continues to prepare for its planned acquisition of Yahoo and a generally increased web presence, now buying Rapt, makers of ad management software. This news comes hot on the tail of Google's Ad Manager announcement. This is the latest in a series of acquisitions that declare ad revenue as the latest battle ground for internet heavy weights.
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