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Latest blogosphere posts tagged “ad exchanges”
Small Business Mavericks — Authority: 106
If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. I can’t vouch for how reliable this study is, but it does look fairly interesting. Social networks were compared to ad exchanges, networks, video networks, ...2 weeks ago
Facebook and other social networks were 58 percent more efficient than ad exchanges and delivered higher-quality users than other marketing channels, according to a study of more than 60 billion ad impressions in the third quarter of 2013 by Aggregate Knowledge , the media intelligence platform from real-time ...2 weeks ago
A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks, and exchanges. According to Aggregate Knowledge president Rob Gatto, this ...2 weeks ago