155 posts tagged WPP
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Dell-only ad agency names first CEO
http://www.intowebmarketing.co.uk/ blog/ dell-only-ad-agency-names-first-ceo.htm…Advertising giant WPP Group has hired the first CEO for its Dell-only agency, which is taking over the work of about 800 firms that have been coordinating ads and marketing for the PC maker. Torrence Boone, who is leaving his job as president of the Boston office for digital marketer Digitas, will
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Yahoo! & WPP sign strategic partnership
http://activemetrics.wordpress.com/ 2008/ 05/ 20/ yahoo-wpp-sign-strategic-partn…SAN FRANCISCO (Reuters) - Embattled Yahoo Inc has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo’s online ad exchange. In a statement, the companies said that as part of the deal, WPP advertising agencies would, through its 24/7 Real Media arm, develop a proprietary advertising media trading platform that takes advantage of Yahoo’s Right Media exchange.
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project da vinci finally hires a ceo
http://dailybiz.wordpress.com/ 2008/ 05/ 20/ project-da-vinci-finally-hires-a-ce…WPP’s agency for Dell may still be unnamed, but at least they have a CEO. Torrence Boone, formerly president of Digitas, Boston has taken the reins according to Ad Age…I know what you’re saying and, yes, I understand that you may not trust Ad Age’s reporting after they jumped the gun on the Synarchy name, but Adweek reported it as well so you know that it’s true.
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WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up with Dell as First Client
http://stockmarketnewsfeed.com/ wpp-names-torrence-boone-to-lead-project-da-vinc…WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up with Dell as First Client http://finance.google.com/finance?morenews=10&rating=1&q=NASDAQ:DELL&output=rss: WPP Names Torrence Boone to Lead Project Da Vinci, the Global Agency Start-Up with Dell as First Client
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Shrapnel Games
http://www.kestudios.com/ blog/ 2008/ 05/ shrapnel-games.htmlA bit late blogging about the announcement, but we are very happy to have signed a deal with Shrapnel Games to publish War Plan Pacific. You can read the Shrapnel press release for all the details. Tim and the crew at Shrapnel have been great to work with, and I'm very excited about the deal.
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synarchy isn’t final name for davinci?
http://dailybiz.wordpress.com/ 2008/ 05/ 17/ synarchy-isnt-final-name-for-davinc…A commenter on my earlier post about the reports that WPP’s dude-we-won-the-Dell-account Project DaVinci has been renamed Synarchy is convinced that Synarchy is not the final name. Apparently, it is but one of a few names under consideration, and noting how well-received Synarchy was I can’t wait to hear some of the other options.
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Yahoo! Forges Strategic Partnership with WPP
http://gadgets.ucan2.com/ yahoo-forges-strategic-partnership-with-wpp/The Inquisitr » Tech: Embattled Yahoo! Inc. and advertising services provider WPP announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media.
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Yahoo, WPP Sign Multi-Year Digital Advertising Partnership
http://1gamezone.net/ yahoo-wpp-sign-multi-year-digital-advertising-partnershipwrote an interesting post today on Here’s a quick excerpt Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Friday announced a multi-year strategic partnership with several units of advertising giant WPP (NASD: WPPGY), which the company said will allow the companies to buy digital display advertising across the Internet more efficiently.
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Yahoo, WPP Sign Multi-Year Digital Advertising Partnership
http://www.dmwmedia.com/ news/ 2008/ 05/ 16/ yahoo%2C-wpp-sign-multi-year-digita…Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Friday announced a multi-year strategic partnership with several units of advertising giant WPP (NASD: WPPGY), which the company said will allow the companies to buy digital display advertising across the Internet more efficiently. read more
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WPP is very happy about its Yahoo partnership — would be happier if it included Microsoft as well
http://venturebeat.com/ 2008/ 05/ 16/ wpp-is-very-happy-about-its-yahoo-partners…When I first saw that Yahoo and the advertising holding company WPP were set to announce a partnership, my immediate reaction was: Here’s the first of many Yahoo attempts to rebuff Carl Icahn’s (and to an extent, Microsoft’s) hostile takeover bid.
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