1,291 posts tagged Seth Godin
SubscribeThe Perils of Free Coffee
http://freakonomics.blogs.nytimes.com/ 2008/ 05/ 16/ the-perils-of-free-coffee/-
Great post on the wienie
http://seedsofgrowth.com/ great-post-on-the-wienieFrom Mark. If you are not regularly staying in touch with your customers someone else will. How do you stay in touch? Learn more
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Meatball Sundae, a book by Seth Godin
http://www.munirahmad.net/ blog/ meatball-sundae-seth-godin/What’s a meatball sundae you ask? Well, besides being the brand-spanking new book offering from bestselling marketing author Seth Godin, it’s also an analogy in which Seth uses to describe instances of when “boring” companies and brands use newly available and popular marketing strategies and tools to push their products and services.
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GREEN LIGHT FOR VIRTUALISATION
http://www.m-p-w.co.uk/ 2008/ 05/ green-light-for-virtualisation.htmlLast week at my interview with AxiCom, the managing director, Lyle Closs, explained the concept of virtualisation to me. I was a little unsure but I understood that it involved sharing space on servers so that fewer servers are needed. This seems like a great idea and a good way to reduce spending on IT.
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Surprise and delight?
http://sarah-heal.com/ blog/ ?p=31Surprise and delight? May 17th, 2008 Recently I’ve been on the wrong end of poor service from a couple of companies. One is a professional services company, a legal firm, and the other has been providing some of our back-end accounts functions – primarily invoicing, payroll and debt collection.
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Please listen to all of the options as they have changed.
http://www.zerflin.com/ Benjamin/ YoungSavage/ 2008/ 05/ 16/ please-listen-to-al…If every single automated telephone call “may be recorded for quality assurance”, why are they still so awful? I don’t know how long automated answering system has been in place (Wikipedia is mysteriously silent on the matter, or I don’t know how to use it), but I’m willing to bet that it’s a long time.
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Talking about mortgages: too boring? too personal?
http://www.whatsthediff.com/ 2008/ 05/ talking-about-m.htmlOh, Seth, you've done it again. I think you have our office bugged. We've been pondering something here on the Quicken Loans marketing team: With a 94% client satisfaction rate, how can we encourage people to share the love with others? Well, we know mortgages aren't the most exciting topic in the world, unless you're buying your first home.
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5 Cool Links
http://thinkinginprogress.com/ 2008/ 05/ 16/ 5-cool-links/Top 10 Memory Hacks from Lifehacker.com- #10- Take a nap. Now that’s how you start a list. Why Word of Mouth Doesn’t Happen from Seth Godin- The marketing guru allows his genius to show. WetheChurch.org - This is a unique prayer website created by Scott from Updatable.cc. I like its simplicity.
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A Day in the Life: Many thanks to the Chamber of Commerce
http://yourmarketingmavens.com/ 2008/ 05/ 16/ a-day-in-the-life-many-thanks-to-t…I went to a seminar yesterday by Gair Maxwell, put on by the Charlottetown Chamber of Commerce and sponsored by the Property Guys, called the Branded Networker. I thought he displayed a diverse and interesting array of business acumen during his presentation and the satisfaction that he derives from helping businesses with their brands was clear.
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Interesting, More Effective and Creative Use of Coupon Promotion
http://www.tomhcanderson.com/ 2008/ 05/ 16/ interesting-more-effective-and-creat…Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
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Doing out of Obligation
http://wholehogblog.com/ doing-out-of-obligation/I read many different blogs, particularly in the fundraising and marketing fields. One of my favorite is an old college friend who became one of the marketing gurus of our age, Seth Godin. Seth not only has a great perspective to share on business and marketing, but his perspectives on life are pretty special too.
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