151 posts tagged Persuasion Marketing

We humans are persuaded and persuade perhaps at every point of time. If you follow a certain set of moral epithets, then somebody was incredibly successful in selling it to you at some point of time. If you think stealing, murdering is bad, somebody persuaded in following a list of dos and donts.

by Patricia Mayo Of course you’re not. What, you - afraid to read a blog post? Pshaw. No way. Couldn’t happen. Photo by Sophie Yet if I had titled this “Ambiguity Aversion” and just left it at that, I bet you wouldn’t be reading this right now.

Copywriting and coding stuff; homo ludens ludens; digital publishing manifesto part 1; the Naked Generation; defining the Singularity … 1 - Google Doctype - Google Code “Google Doctype is an open encyclopedia and reference library. Written by web developers, for web developers.

More than any other brand, Dunkin’ Donuts has popularized iced coffee in the United States. So when a friend reminded me of their “free iced coffee” promotion happening today (Thursday, May 15, 2008), I was a bit surprised that I hadn’t seen or heard any ads for it. No radio commercials. No TV spots.

Best-Seller!, Glenn Dietzel Update, Workbook Available, Last Chance for jvAlert Live, The Big Trip, Book Camp Tickets and More! Posted by: Ken McArthur in Articles and Thoughts, Book Publishing, Impact, Influence, Persuasion, Quick Notes, Tools, jvAlert Live!

The serious student of persuasion can't go long without studying the work of Sigmund Freud's nephew Edward Bernays. You'll have experienced the work of Edward Bernays if: You've ever eaten a "healthy" bacon and eggs breakfast, seen a woman smoke in public, had a drink of flourinated water, or considered a Dixie cup a sanitary choice for drinking water, you are experiencing the work of Bernays.

If a little bit of advertiser involvement in podcasts is good, a lot is better, right? No! Let’s look at two business podcasts and how they treat their advertisers (or “sponsors”, if you want to pretend it’s not advertising). On For Immediate Release, Shel Holtz and Neville Hobson talked openly about adding commentaries prepared and voiced by their sponsors.

Chip and Dan Heath, writing in Fast Company, show us "How to sway people’s decisions with the gentlest of nudges." The basic premise is that people can be influenced to make a decision by how the default position is crafted. Because inertia is so crucial, world-class nudgers recognize that the default option is critical.

The Essence Of “Crisp” Copywriting One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity.

    We live in a world where technology helps us do things much easier and faster.  The world has literally gotten smaller – thanks to the Internet.  We can please the physical senses in a myriad of ways.  You can get things done quick fast and in a hurry – immediate gratification and satisfaction as often as you want – when you want – 24 hours a day, 7 days a week.