10 posts tagged Nielsen/NetRatings

Limor Peer: "It's symptomatic of the newspaper industry's trouble defining itself, that it is unsure how to measure its audience."

Here it is, the list of February’s top 10 converting retail sites*… 1. Snapfish - 17.4% 2. Vistaprint - 16.8% 3. Lands End - 15.2% 4. ProFlowers - 15.2% 5. Lane Bryant Catalog - 14.7% 6. LL Bean - 14.7% 7. HSN.com - 14.6% 8. 1800flowers.com - 14.2% 9. ebay - 14.0% 10.

Here’s the Nielsen-Netratings February list for news sites (ranked by uniques followed by time on site) via CyberJournalist 1. CNN Digital Network - 37,181,000 - 0:40:11 2. Yahoo! News - 35,274,000 - 0:23:10 3. MSNBC Digital Network - 34,013,000 - 0:29:50 4. AOL News - 21,119,000 - 0:36:14 5.

Here’s the Nielsen-Netratings monthly list for news sites (ranked by uniques followed by time on site): 1. Yahoo! News - 36,074,000 - 0:23:58 2. CNN Digital Network - 35,598,000 - 0:41:58 3. MSNBC Digital Network - 35,410,000 - 0:30:00 4. AOL News - 23,732,000 - 0:31:12 5.

"Newsday's online traffic edged past The Wall Street Journal Online in the month of December, according to the latest data from Nielsen Online"

Numerous media outlets are reporting today that viewership of the American Idol premiere was down compared to past seasons. Reuters reported: The two-hour Fox network broadcast averaged 4.4 million fewer viewers overall than last season's premiere episode and fell by 13 percent in ratings for adults

As everyone in the industry knows, Nielsen/NetRatings no longer relies on page views instead preferring total time spent. This makes sense since ajax applications can have 1 page view, but keep a user for an hour. Not to mention other things like video or Flash. The use of time spent is likely much more accurate.

Nielsen has launched a social networking site/research thingy (?) called Hey! Nielsen. Think of it as Facebook, plus research, minus friends. Users are encouraged to sign up and rate, blog about their television watching and other stuff. This is one of the most clearly misguided Frankensites programmed into existence.

Nielsen, never one to please major online media companies, with their random traffic measurement service (comScore is not better)… today announced its plans to become the web’s video cop… monitoring sites to ensure that the copyright holders are fully in control of the content and that said content loads on the places that the media companies want it to appear.

Nielsen, never one to please major online media companies, with their random traffic measurement service (comScore is not better)… today announced its plans to become the web’s video cop… monitoring sites to ensure that the copyright holders are fully in control of the content and that said content loads on the places that the media companies want it to appear.