237 posts tagged Ecommerce 2.0

I read tons of books on Web 2.0 and E-Commerce for my doctorate research and Amy Shuen’s Web 2.0: A Strategy Guide is one of the bests. I like it a lot because it’s more than those dry scholarly books, more than those written by “street smart” Internet marketers, and more than typical how-to books.

People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in a conversation and learn what the social community is looking for and concerned about, you might be able to persuade them to hear your message.

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... A buddy told me about Slideshare.com and I finally got onto it. Very cool stuff. Essentially you can upload any presentation - powerpoint, pdf, keynote - and they will webinize it. You can make it public or keep it private. You can add mp3 files to make it a Webinar.

The Long Tail, the now-famous reference to targeting customers that buy the hard-to-find or nonhit items, got a little shorter with the release of Baynote's Merchandizing and Editorial Console. In an exclusive interview with InformationWeek, Baynote CEO Jack Jia demonstrated how companies like

It looks like Google is getting ready to deploy a framework that will allow website owners to capitalize on the social networking sites like Facebook and MySpace. I kind of figured that such a framework was in the making but was a little surprised that Google was the one that would bring it to

Work From Home With Totally Free e-Commerce (more or less) A.K.A, open a web store without spending a dime Scenario A: So you have a the need to open a web store. You have your product all picked out and have found a drop shipper. What now? Scenario B: You just found this super great affiliate program and don’t want the hassle of getting a web host and so forth.

On his blog this week, the great-grandson of Abraham Maslow, Dave Maslow, anounced a brilliant reform to his family’s theory of human physiological and psychological needs by adding what he calls “Maslow 2.0: self-employment” to the model.

Internet Marketing Blogging Tips Every top Internet marketer and affiliate marketer has one or more blogs - and with good reason. Here we look at using this most-powerful Web 2.0 tool to drive targeted traffic as part of your Internet marketing strategy.

Successful, Daring Marketers are Focusing on Authentic Forms of Persuasion to Win & Keep Customers. Customers today have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil.