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The economy was a hot topic at the AADOM’s annual meeting. For many offices the current state of affairs is having little to no effect on their practice. But for many others it is challenging to keep the schedule full. If your office is slow, take a step back and think about what you  can do differently to turn the tide.

The annual conference was held this year in Tampa and featured more exhibitors, more classes and many more attendees. The offerings ranged from how to handle cancellations to marketing to how to set up study clubs. I had fun presenting my seminar  What’s New In Dentistry.

The University of Southern California’s Dental School is teaching their dental students another method of pain management: hypnosis. Dr. Peter Stone has been teaching the method since 1981 and says the technique can help with gagging, bleeding and breathing problems.

Join me on October 1st @ 12pm EST for an hour long discussion on the ever-popular topic of implant insurance. The ADIA has listened to your requests to conduct webinars during the day. We’ll discuss basic insurance billing and then open the floor for questions and discussion.  I’m looking forward to it.

Depending on where you practice dentistry, you may be feeling the financial effects of our economic downswing. While cosmetic dentistry and dental spas were hot topics two and three years ago, today, many dentists are working hard to break even by providing bread-and-butter services.

In his blog this week, dental technology guru Dr. Larry Emmott (www.emmottontechnology.com) poses these SEO-related questions for dentists who aren’t happy with their website’s Internet presence.  Are the keywords you’re targeting relevant to site content? Are targeted keywords popular phrases used in search engine queries?

Patient education, co-diagnosis, “partnering” with patients – theory has it that making a patient aware of his condition, providing and explaining treatment options, and answering his questions will make him more likely to accept and follow through with a treatment plan.

Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn’t be truer in a dental practice. You may also know it as ‘The Ripple Effect.’ I did two different things in the month of July that I want to talk about, which you can immediately do (faster than I since the bulk of the work is done and all that’s left is implementation - the No.

Two dentists lost their licenses after an investigation into the death of a patient after endodontic (root canal) therapy in December. The official cause of death was a heart attack. The investigating body found that the doctors: did not adequately train their auxiliaries in medical emergency

One of my favorite movies is Quiz Show which retold the story of Charles Van Doren’s notorious championship on the game show Twenty-One. If you haven’t seen the movie (where have you been??), add it to your Netflix queue right now. Van Doren published his side of the story on the The New Yorker - click here to read it.