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This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag: One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to get bloggers to respond.

My Director of Operations, Saul Wainwright, wrote a very fine blog post, Spread The Word: Blogs Matter We Just Can’t Measure It!!, over on Marketing Conversation today in response to a blog post by Norman Birnbach of PR Back Talk titled How Do You Establish Metrics for a Blogging Initiative?

Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.