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How to Acquire Free Web Site Promotion
http://felixadekola.com/ ?p=379You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site.
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Creating Online Thought Leadership Content - ReachForce Book Club
http://www.theb2blead.com/ b2b-marketing-ideas/ creating-online-thought-leadersh…I love that David is now giving us actionable things to think about for our own businesses. So many times we read business books with a lot of commentary but no real action items or ideas on how to incorporate these things into our existing strategies. In this chapter he lists 8 ideas on creating
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Here’s Why Marketing and Sales Can’t Get Along - B2B Marketing and Sales Tip #145
http://www.theb2blead.com/ b2b-marketing/ here%e2%80%99s-why-marketing-and-sales…Written by Jon Miller, author of the Modern B2B Marketing blog and VP of Marketing for lead management software company, Marketo The gap between marketing and sales teams has been around since the two functions were created and is usually just accepted as an irreparable inconvenience in many businesses.
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Email ROI - How Good Results Today Can Mask Big Problems Tomorrow
http://www.returnpath.net/ blog/ 2008/ 09/ email-roi-how-good-results-tod.phpBy Stephanie Miller Global Markets Catalyst Email works. In fact, email is the highest ROI channel by far. Email marketing returns $57.25 for every dollar spent, more than 150 percent greater than the ROI for non-e-mail online marketing (Source: DMA, 2007). But perhaps email works too well for our own darn good.
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Launch Planning: Work the Timeline
http://www.thescienceofmarketing.com/ index.php/ public-relations/ launch-planni…Launch Planning: Work the Timeline September 4th, 2008 Todd Cabral Posted in Marketing, Marketing Communications, Outbound Communications | No Comments » Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch day.
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Unleash Your Creative Thinking Ideas
http://felixadekola.com/ ?p=81People seem to have the misconception that only a select few are able to unleash a steady flow of creative genius. That is not true at all. The fact is, creativity is very much like a muscle that needs to be exercised in order to consistently give out great results.
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The C word: the importance of confidence in B2B marketing
http://www.velocitypartners.co.uk/ 2008/ 09/ 04/ the-c-word-the-importance-of-co…A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They’re all important to every B2B marketer. But there’s a factor that cuts across all of these and is probably more important than all of them: confidence.
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Don’t Forget Where You’ve Been When Deciding Where to go Next… - B2B Marketing and Sales Tip #144
http://www.theb2blead.com/ marketing-and-sales-funnel/ don%e2%80%99t-forget-wher…As the summer ends and everyone comes back from vacation we’re quickly reminded that the end of the year is right around the corner. As Marketers that means we really only have about 10 weeks left to drive meaningful activity (sales-ready leads) this year.
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Giving Mobile to Go Mobile
http://theemailwars.com/ 2008/ 09/ 03/ giving-mobile-to-go-mobile/Just how do you drive a move to mobile email campaign? I was forwarded this example of eTrade making a move to get people to use their mobile version by giving away a free blackberry. That is one way. But what did they miss with this campaign? 1. Where is the VIEW AS Mobile version for those getting this on a mobile device? FAIL 2.
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You Are What You Publish: Building Your Marketing and PR Plan - ReachForce Book Club
http://www.theb2blead.com/ reachforce-book-club/ you-are-what-you-publish-buildi…“What are your organization’s goals?” For most B2B marketers the answer is increasing revenue. David says that leads and website visitors are the wrong things to focus on. I have to disagree. At ReachForce, we are all striving towards the same goals (proven by the fact that all of our bonuses are tied to revenue and bookings goals).
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