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Bill Gates Shakes His Booty To Signal the Coming of Cake! The new Microsoft commercial, featuring Jerry Seinfeld and Bill Gates out discount shoe shopping, was unveiled Thursday night on TV. Today it’s near the top of YouTube’s most viewed list, and many of those viewers are leaving a trail of rancorous confusion all over the Web.

(Mary McGrail is director of communications for the Brooklyn-based Independence Community Foundation, a private independent foundation that focuses on community development, education, arts and culture, and economic and workforce development issues in the New York metropolitan area.

Apparently, the Walgreen’s CEO told the WSJ that not only is this a tough year, but they are taking a tough love approach with their patients.  In their blog earlier today, they said that Jeffrey Rein said “Walgreen pharmacists try to persuade patients to take their pills by asking them whether they

Jump to Comments New Microsoft ad campaign featuring Bill Gates and Jerry Seinfeld. The much anticipated Micrsoft ad campaign (watch here) put together by hot ad agency Crispin Porter + Bogusky in response to the devestating Mac vs. PC campaign made its debut during the Giants-Redskins NFL game as reported by Techcrunch (and a nod to Tony for sending it my way).

By Jason Falls When you’re a long-time reader, admirer and student of hers, fulfilling a request from Valeria to offer a guest article for Conversation Agent is a difficult task. And, honestly, when she asked me to tackle the subject of social media in the context of an agency, despite the fact that I should be ideally qualified to offer that perspective, I wrestled with the topic for weeks.

“What is Social Media?” is a question I’m asked often. In fact I’ve been interviewed more than a few times about this exciting topic - and last night I was the guest speaker on Lorraine King-Markum’s “Thought Architect Group” tele-conference.

Last week Thursday morning, I participated as a social media PR expert and panelist in a very cool Bulldog Reporter PR University audio conference entitled Beyond Twitter PR. (more…) Related PostsThe Blogosphere is Your Best Bet to Be HeardNBC, CBS, ABC Family, MTV . . .

Last week Thursday morning, I participated as a social media PR expert and panelist in a very cool Bulldog Reporter PR University audio conference entitled Beyond Twitter PR. Here’s some information on the call-in audio conference: 8/28/08 - Beyond Twitter PR: The New Rules of Crafting a Powerful,

Launch Planning: Work the Timeline September 4th, 2008 Todd Cabral Posted in Marketing, Marketing Communications, Outbound Communications | No Comments » Every time I prepare a client to launch a company or product, I put together a timeline that centralizes all the important tasks that need to be completed by launch day.

I don't know about you, but I've been glued to TV coverage of both conventions. Of course, I'm interested in learning more about the folks who may be leading our country come January. But these speeches are also stimulating examples of messaging strategies good and bad.