The NFL Lockout: Three Key Components - Page 2
The Real Problem
The real problem is that the owners and players are unsatisfied making millions of dollars per year on average, and doing so in what has proven to be a very sustainable business model. Think of the number of businesses that have closed their doors in the 41 years since the NFL merger. And yet the NFL continues to be a money-making juggernaut. While the owners and players continue to struggle over the dollars, NFL fans are interested in only one thing: sense.
If the owners are truly interested in a quick end to this dispute, they need to open their books to the players and show exactly how much profit they have lost - or gained - over the past few seasons. To date, only the Packers have done so. Until the rest of the league follows suit, this lockout will remain a matter for the courts. And that is not good news for either side.
One issue that will become more of a factor should the lockout continue is the $4.4 billion dollars of TV money the League will receive during the 2011 season with or without football (figures courtesy Scout.com). Getting a piece of that money will be a huge life preserver for the Players Union, and will remove one of the biggest chips the owners are holding.
My hope is that the fans will not have their excitement crushed by the weight of this ugly lockout, and that the owners and players can reach an agreement sooner rather than later. After all, I've got a season to watch.
And in the end, isn't that what really matters?