Ping Open's 2012 Sales Meeting To The Masses
In a brilliant marketing strategy Ping opened its doors to their 2012 sales meeting to just about everyone that had an internet connection. With a combination of various media outlets, mainly social media venues such as Twitter, Facebook, and a live updating stream on their website, Ping brought the sales meeting to their fans. Updating readers with pictures, videos, and snipits about each new product for the upcoming season. They even responded to comments during the meeting via Twitter. It was an extremely refreshing to see a golf brand interact with their audience in such an integrated way.
Of course all the golf equipment hounds out there were pretty impressed with the new line up and all the new features Ping has added to there soon to be new golf clubs. The big news included unveiling their G20 line of drivers, irons, and hybrids along with revamping there putter lines including the Anser and Scottsdale collection.
The G20 driver has a great design with external weighted pads for better launch and balance. This was easily the most buzzed about item before the meeting and the soonest to launch into golf stores August 11. The G20 hybrid has a new shape that compressed the clubhead into a smaller more compact design. Ping’s G20 irons were created for the every type of golfer out there. As for the Anser collection they added a new set of forged wedges to compliment the Anser forged irons. Promising to be a versatile and optimized for better MOI. The Anser milled putters will be offered in 7 new models that fit with their 3 stroke types found on the iPing app. The stroke types include Straight, Slight Arc, and Strong Arc, specifically referring to the degree of toe hang from each model. It helps golfers understand the type putter balance is right for them and their stroke style. The Scottsdale line got a whopping 7 new putter models added to it.
If you want the full recap of the meeting which includes the videos and pictures of the new line, you can check it out here.