Why Pinterest is Stressing Out Our Moms
According to the survey, over 42 percent of Pinterest-using moms have some level of personal stress derived from their time surfing the good idea-filled network.
What's bugging our moms? In one word: Perfection.
Pinterest provides an overly idealized glimpse into each other's vicarious lives, as we share ideas learned from others. Our Pinterest "friends" are merely sharing good ideas, not necessarily personally fulfilled projects. In fact, many boards might have only one project that was actually attempted by the person sharing.
Lose track of this fact, and it's easy to feel inadequate.
Today interviewed Jenna Andersen, the creator of the humorous Pinterest Fail site, which shares projects and recipe attempts learned from Pinterest that ultimately took a turn for the worse.
"Pinterest is largely a site of unrealized dreams." said Andersen. Just because someone shares dozens of great craft ideas doesn't mean that they are actually making them. Forty incredible braids? The pinner might not even have long hair. Seeing a board with an endless stream of ways to make something with left-over egg shells doesn't necessarily mean that any eggshells are actually making it anywhere but the trash can.
Advertisers in the 1950s hocked an image of homemakers as perfect suburban goddesses, juggling it all with an almost genetic ease. Although we spent the decades after laughing at the images, Pinterest seems to have reeled some back into the "I'm perfect too" fold, providing a venue for anyone to appear as though they've got it all under control. And blinged out, hanging from a hand-woven multi-colored rope and self-watering using an old Coke bottle cut with burning string.
The Today survey does its level best to remind moms that although there are pictures (or entire Pinterest boards) of perfection out there, it's best to remember that they are not to be seen as overwhelming challenges (or promises of future failures).
If Pinterest envy is getting you down, it's best to draw back from time to time and taste a humorous pinch of klutz-filled reality. Why not temper your time in Pinterest perfection with a few laughs at Pinterest Fail? And don't forget to share those fail gems on your Pinterest wall — you know, to brighten the days of the stressed-out 42%.
It's good to have some balance...