A recent joint study from Cornell University and Yahoo! Research found that half of the tweets on the Twitter are generated and retweeted by a scant 20,000 "elite" accounts (in September 2010, Twitter announced there were 175 million registered users). The study classifies elite users as: media, celebrities, organizations and bloggers.
It's no surprise then that Twitter's new homepage (still not viewable to everyone. I saw it briefly yesterday, but today, I see the old one) is focusing on the follow and making Twitter search the star of their homepage.
For the past several months, Twitter has been showcasing followers throughout Twitter.com. Who to follow and promoted accounts are suggested throughout the site — in the navigation, the homepage and on any accounts you surf to you'll often be presented with "similar to" suggestions that you can follow.
A blog post on Twitter's official blog yesterday calls out the "people" search's expanded functionality. Previously, when doing a people search, the terms entered only gave results of associated accounts with the search term in their name; this new release broadens its functionality.
Further to the existing expansion on their simple search, Twitter has also released an Advanced Search. Not only does it offer the ability to search by location, but sentiment as well. Like any other search on Twitter.com, you can save them. This is useful for companies out there trying to keep tabs on their social activity without the budget for the big name social media monitoring tools.
Business Insider says that Twitter is starting to behave like a media platform. The focus is headed towards branded pages with tailor-made ad spots are under consideration by Twitter at the moment, further encouraging the spectators out there to join and follow their favorite brands.