Topical Business Blogging and the LinkedIn IPO - Page 2
Ok, so predictions give you a foot in the door to discuss current trending topics, but they're not the only way in. You can have an opinion on anything - provided that it ties in with your niche content and offering in a natural way.
Here's a great example I wrote at the outbreak of the military action against Gadaffi in Libya. This article leveraged a currently "hot topic" in order to get across a message about how businesses can utilize social media to garner trust, support and build a following.
By discussing hot topics in a responsible, engaging and above all relevant way, you get to piggy-back on the buzz and hype around that topic. This increases the interest in your content as well as sets you up as someone who stays abreast of important events.
Whenever you feel a case of writer's block coming on, browse around some of the news sites and find something that is causing a stir. Offer an opinion on it. Make a prediction about the outcome on topulo.us. Discuss your opinions, and above all else, make it relevant to your niche.