The Death of a Blogging Platform: Twitter Buys Posterous
The big news in the social media world today was that Twitter bought Posterous for an undisclosed amount of money.
Now, before you get all excited about the possibilities for your Twitter and or Posterous profiles, put on the breaks.
This was a talent acquisition in it the purest sense. And frankly, from Twitter's standpoint it makes sense.
Why, you ask?
Well, Twitter as a service, is fantastic. It's connected millions of people across the globe; broken news faster than any other outlet; and, other than Facebook, is the darling of social media.
However, in my opinion, Twitter's web interface is wonky. Their mobile and tablet apps are limited.
So why the Posterous acquisition?
Easy... design and user interface.
Posterous makes blogging easy. You could email posts to your site. There was no coding needed. You can post on the fly and that's why people started using it as a lifestream sort of service.
Their web UI was also simple and clean. Their mobile app fell in alignment as well.
This is exactly why Twitter bought them — to build a better user experience across the web, mobile and tablets.
Now, this is just my uninformed, social media-minded guess, but if you read the statements that were issued, I think I'm barking up the right tree:
"This team has built an innovative product that makes sharing across the Web and mobile devices simple — a goal we share," Twitter said in a blog post. "Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better."
I've been a long-time user of Posterous and I'll admit, I'm sad to see it get swallowed up. Then again, I've been using Twitter since 2007 and it would be nice to finally have a pleasant user experience on their website, mobile and tablet applications.