Technorati Product Review: AtContent's Blogging Tool Suite
Bloggers know that the constant demand for fresh and engaging content can be exhausting, even for the most enthusiastic writers. However, as a blogger myself, and head of The San Francisco Blog Club, I have come across a product that helps to alleviate that problem. AtContent is a WordPress plugin that enables bloggers to feed content from other sources into their blogs, properly cited and credited, and without fear of accidental plagiarism.
From a marketing perspective, prolific bloggers can allow their content to be shared, posted, reposted, and available as a guest post. Allowing content to be shared easily increases traffic to one’s own blog, and also increases visibility and credibility. For bloggers with ads or affiliate links in their blogs, they can potentially increase sales and ad revenue. For professionals who use their blogs to promote their products and services, this can increase networking and leads. It also allows professionals and bloggers in the same or complementing fields to network with each other and form joint ventures. For these reasons, I was interested in exploring and reviewing AtContent.
The AtContent platform enables bloggers to build content distribution and reach new audiences through a simpler, more automated process. AtContent allows bloggers to legally repost blog posts on any site as easily as you can retweet on Twitter, and without content duplication. What I particularly like about AtContent is that the authors of the posts continue to maintain control over their work, and can also see detailed analytics about their new audiences on sites where their posts were shared.
The AtContent dashboard allows bloggers and publishers to write and curate written content such as articles and blog posts. Media like graphics, video and audio can be embedded into posts with or without written content.
Publishers can also bring in interesting content from other sources on their sites to engage their audience and get more traffic from Google (all legal copies made through AtContent are indexed by Google).
The most interesting and enticing part of AtContent for bloggers is perhaps its free plugin for Wordpress that allows users to instantly make posts available for sharing on other sites, get backlinks from AtContent, and make guest posting easier.
AtContent’s guest posting tool makes guest blogging just like writing a post for your own site, with the exception that you can then specify the site you wish the post to be published on. Once you’ve set up an account, downloaded and installed the WordPress plugin, AtContent will send your guest post to your specified website for review and publishing. The website where you would like to publish a guest post should have an AtContent plugin too. In practice, it’s much easier to ask other bloggers to the install AtContent plugin than to exchange emails with drafts of your guest posts.Continued on the next page