Tan, Tweet, Repeat - #EngageMexico Social Media Training in Paradise
Hands-On Social Media Training…With a Piña Colada
So the July 4th celebrations are over if you're in the States. It's back to "the grind." The paperwork is still there, and, oh yeah, your boss needs you to figure out this whole "social media" thing and how to do it like the pros.
But who’s got time for that? You’ve read all my blog posts about how to do it. You don’t really feel like reading another “7 Steps to Social Media Success.” That horse has been…well, you get my drift.
And you’re right, because in reality social media mastery is experiential. It's one thing to read an interesting "how to" article or case study, but entirely another to actually implement the lesson into your own practice. "Practice" is the operative word, and clients I work with can't ever seem to block out enough time to truly learn social media.
That was part of the inspiration for Engage Mexico, according to the social media event's founder, Robert Seco. “After our first four conferences, we realized people really wanted the practical steps about how to actually do social media, not just a bunch of disjointed keynotes from the usual gurus,” recalls Seco about the conference.
Now in its fifth year, the Engage Mexico Social Media Conference (scheduled for November 14th - 17th 2013) is unique in focusing on hands-on tutorials and workshops for the beginning and intermediate social media practitioner. "The conference is ideal for SMBs because we’re mixing keynotes with workshops. Social media luminaries will give their keynotes, then roll up their sleeves and join a smaller group to walk them through the step-by-step processes to use Twitter, blogging or Facebook for micro-enterprises," Seco explains. "Our schedule this year will include four keynote sessions, as well as workshop-style breakout sessions in both English and Spanish," he continues.
Engage Mexico's breakouts are designed to teach business owners and community managers practical steps in things like:
- How to increase your social media following to start engaging with prospects in real-time
- How to design and implement a content marketing strategy, including how to set up a content calendar and how to create blog, podcast and video content
- Specifics on how to engage prospects using Facebook, LinkedIn, Twitter, and newer tools such as Pinterest, Instagram, Vine and social media aggregation tools