Talking Wine and Web with Gary Vaynerchuk
Social media maven and wine expert Gary Vaynerchuk launched a new Sirius radio program called Wine & Web with Gary Vaynerchuk. The program, which is on SIRIUS channel 108/XM channel 139, is an extension of what Vaynerchuk has gained his web celebrity status for — wine and the Internet.
Recently, I had the chance to chat with Vaynerchuk about his new show, what listeners can expect and what plans he might have for his show (and his online brand) in the future.
TR: What's the concept of the show?
Vaynerchuk: Wine & Web is an opportunity for me to talk passionately about my two favorite things - which is wine and web. One hour on the wine world: my opening 20 minute riff, a guest, and Q&A. Also, Wine of the Week where I get to taste the wines. Second hour is tech. My riff, my guest, and then Q&A. It's an amazing opportunity for us to have a 3 prong attack of me spitting some of my knowledge, me engaging with an authority within the world, and me engaging with my audience.
TR: What can listeners expect other than just stuff about good wines?
Vaynerchuk: Quite a bit. Obviously, the second hour has nothing to do with wine. Other than that, they'll be able to hear from the brightest and most exciting voices in the wine world. More importantly, current trends: where is the wine world moving and where are the opportunities. Also, anybody who listens to the second hour of Wine & Web will get a better education than taking a top social media class at any university in this country.
TR: If you could invite any three people to the show, who would you invite?
Vaynerchuk: Randy "The Macho Man" Savage because he's my favorite wrestler of all time. I would then also want to invite... no, that's actually it. That's the only guest I want.Continued on the next page