Study Says: Long Live the Online Forum [Infographic]
ProBoards, the world’s largest host of free Internet forums, wanted to know if they still mattered. So they asked.
The company recently announced the results of its 2013 Social Media Survey on interactive communication preferences across platforms. The survey was promoted to Internet users via Facebook, Twitter, and the ProBoards customer support forum with feedback received from more than 150 respondents.
According to the study, online forums are still active, and often times, an even preferred social media platform for interactive communication. Sixty-seven percent of respondents noted that forums were the social media tool they found most valuable, followed by Facebook, Twitter, blogs, and Google+. And according to this group, LinkedIn did not figure in as a significant social media tool.
Respondents also noted that they preferred forums as an avenue of communication by a factor of two to one over all other major social media platforms. Many respondents talked about the sense of community that a forum was able to better foster than other alternatives. “The survey results do not surprise us since platforms such as Facebook and Twitter do not give you the level of control that forums do,” said Patrick Clinger, founder and CEO of ProBoards. “Forums provide greater customization and more options...”