Streaming the Royal Wedding
If you haven't heard, there's a wedding across the pond that will have all types of royal implications unfolding. Typically, the world would have to wait to see this Super Bowl of Weddings happen, but the Royal Family announced that the grand event will be streamed live at www.youtube.com/theroyalchannel.
The move is a strange collision of old world (The Royals) meets new world (Social Media).
I'm sure there will be comparisons to other major word events, e.g. the Obama Inauguration. In fact, the popularity of the royals spans all around the world for some strange reason so you might see the viewing numbers go through the roof.
The live stream will begin at 10:00a BST (9:00a GMT, 2:00a PT, 5:00a ET) on Friday, April 29, and will follow the wedding procession, marriage ceremony at Westminster Abbey and balcony kiss.
In addition to the live stream, the channel will feature live blog commentary of the event to give timely updates and insights as the day unfolds. The footage will be reshown in its entirety directly following the event and will be available in full on the site to view afterwards.
If you're really caught up in the hype, you can head to the channel now and sign the Royal Guest book.
To put this into perspective, more than 50 years ago, the marriage of Princess Margaret (the Queen's sister), and Antony Armstrong-Jones was the first royal wedding to be broadcast on television and had over 20 million viewers.
My guess is that since this is the first of the social web, it'll blow that 20 million out of the water.