Social Sites Make Push For Mobile Content
Facebook (NASDAQ: FB) is redesigning its Pages service that will allow users to find business and merchant information on mobile devices, according to an April 27 Bloomberg report. Aspects of the social site could soon resemble local directory listings from Foursquare, Yelp, and Google.
Pages lets vendors use the social networking site to communicate with customers, provide offers and discounts, and showcase products. This section of the social site will transform into a mobile shopping portal. Along with other changes, the upgrade will enable mobile shoppers to preview a merchant’s product or service through video apps.
Facebook is positioning itself as a source for business addresses and hours of operation for its 1.06 billion users. The directory will create new revenue streams, and is considered a preemptive move that will lay the groundwork for monetizing web-based transactions through affiliate sales and advertising partnerships – similar to Groupon (NASDAQ: GRPN).
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The Menlo Park-based company isn’t alone in this initiative. Other social sites have been frantically pushing for mobile content, distribution, and advertising in order to adapt to changing user preferences. Earlier this month, LinkedIn announced its $90 million acquisition of Pulse, which is a news aggregator, reader, and mobile content distribution platform. Pulse was founded in 2010 by two students at Stanford University, and is a platform for content consumption on the Internet.