Social Media: Why Nobody "Likes" Yours - Page 2
So what should a business do? A Facebook Fan Page is meant to reinforce — not replace — your sales, public relations, and customer service. The idea of Facebook for companies is to create and capture new leads by building credibility and interest. Try to push visitors to their websites, custom landing pages, etc. Here are a few simple rules:
- Vary the sentiment of your posts. In addition to posting news about your products, offer Facebook-only promotions, special offers, and helpful tips.
- Remember it’s social media. Include photos of the staff at work, company outings, parties, etc.
- Cross market and place the Facebook address on all other ads, emails, promotions, etc. to increase fan count.
Let your fan page bring us into your world. Give us reason to visit and to return. Who knows? Just like Mikey from the old Life cereal commercials, we just might "Like" it.