Social Media for Business: No Celebrities Allowed - Page 2
I think of a recent incident in a crowded Starbucks near my home where I was on line with the Mayor of my city, and one of the greatest Major League Baseball pitchers of all time. More people said hello to me than the two "celebrities." That's because "celebrity" is relative and my offline social media is done through genuine interest in my surroundings and interacting within my community.
Social media is perfect for celebrities just the way it is and the usage is pretty straightforward. For businesses, the road to success will take significantly more work and ingenuity to make inroads. You need to learn how your customers and prospects want to interact with you — both online and off. Do so correctly and consistently, and you may just become a star in their eyes.