Social and New Media: Blurry Lines - Page 2
Social media has come far over the past five years in that Facebook competes with Google itself in terms of buzz and general weight in the tech ecosystem, and at one point Google was trying to buy or bury Facebook.
But social media is still amiss. There might have been massive fragmentation, and we might have ended up with many, many smaller, more relevant audiences, but we are still better at broadcasting than at listening. Part of the fault lies with the technology behind the various social media platforms.
And there is social itself. When we are broadcasting, are we really socializing? That is partly a numbers problem. How are you going to socialize with 2,000 Facebook friends or 100,000 Twitter followers? Is Path up to something by limiting you to 50 friends?
I once asked my friend Dario Meli of Hootsuite in Spring 2010 as to where he saw social media in five years? He said at that point there will be only media. The new media, old media bifurcation will have disappeared.
Not only that, I think we are moving towards a scenario where everyone is connected to everyone else. Everyone is talking to everyone else, and is being able to do that fruitfully. The lines get more and more blurry. Human organizations that we could not have seen possible before will become possible. I am optimistic of the possibilities.