Social and New Media: Blurry Lines
When we say social media, new media, we mean Facebook, we mean Twitter, we mean blogs. There are many, many other platforms, but those stand out. A lot of people don't realize this, but the blogosphere collectively is bigger than Facebook, just like the Chinese restaurants across America collectively are bigger than McDonald's.
"(W)e think as McDonald's as sort of the Microsoft of the dining experiences. We can think of Chinese restaurants perhaps as Linux: sort of an open source thing where ideas from one person can be copied and propagated across the entire system; that there can be specialized versions of Chinese food depending on the region. For example, in New Orleans we have Cajun Chinese food, where they serve Sichuan alligator and sweet and sour crawfish. And in Philadelphia, you have Philadelphia cheesesteak roll, which looks like an egg roll on the outside, but a cheesesteak on the inside. I was really surprised to discover that, not only in Philadelphia, but also in Atlanta, because what had happened was that a Chinese family had moved from Philadelphia to Atlanta, and brought that with them. So, the thing is, our historical lore, because of the way we like narratives, are full of vast characters such as Howard Schultz of Starbucks and Ray Kroc with McDonald's and Asa Chandler with Coca-Cola. But it's very easy to overlook the smaller characters - oops - for example, like Lem Sen, who introduced chop suey, Chef Peng, who introduced General Tso Chicken, and all the Japanese bakers who introduced fortune cookies. So, the point of my presentation is to make you think twice, that those whose names are forgotten in history can often have had as much, if not more, impact on what we eat today."Old media was about broadcasting. I had a TV station, and there were few TV stations, and I broadcasted my message to you, and you listened. With new media I broadcast at you, you broadcast right back at me. We might talk past each other, but that's okay. Continued on the next page
- Jennifer 8 Lee of The Fortune Cookie Chronicles