SMBs Forecasted to Spend $7.8 Billion for Social Media Marketing in 2016 - Page 2
It’s obvious that social media has and continues to create an impression on local businesses across the board, and Borrell estimates that SMBs will spend $7.8 billion—a sevenfold increase—in 2016!
The question is: how effective will SMBs be in implementing their social media strategies? Many local businesses tend to jump on board a few too many social media platforms all at once without thinking through their strategy. It’s important to ensure that when you’re looking at social media networks, they fit within your overall goals and marketing strategy. It’s also a good idea to start small and grow; in other words, choose a couple social media networks and fully set up your profile and optimize your sites to grow as quickly as possible. Then, once you’re stable with those, add additional social media platforms that align with your overall strategy and build your networks on them.
I completely agree that business of all size should participate in social media for a variety of reasons. They should just approach the subject and implementation wisely for maximum benefit without wasting time and money.